About me

I grow brands with data and AI.

I’m Prince, a performance marketer from Meerut with 7+ years on the brand side and in agencies. I’ve run marketing for sports brands like Vector X, Dunlop and Spalding, and I build my own tools with AI.

7+ yrsin digital marketing

3sports brands managed

My story

From social media to full-funnel growth

I started in 2017 as a digital marketer at agencies, running SEM, SEO, email and social campaigns for clients and learning to judge every campaign by ROI.

From there I moved brand-side into sports, at National Sports and Heega Sports, where I handled social media, analytics with GTM and GA, SEO and the company e-commerce websites.

Since 2022 I’ve led digital marketing and PR at Soccer International for Vector X, Dunlop and Spalding. I own the strategy, the website, influencer and PR work, and a 7-person creative team. Today most of my focus is marketplace and Meta ads, where every rupee has to come back with more.

How I work

A simple loop, powered by AI

Every account I touch goes through the same four steps, again and again.

Audit

Pull search-term, placement and product data, and let AI flag the waste and the winners.

Plan

Set targets from real margins: break-even ROAS, CPA and budget per product.

Launch and test

Structured campaigns, clear naming and small tests on creatives, bids and audiences.

Scale

Move budget to what works, cut what doesn’t, and report what changed.

Toolkit

What I work with

Marketplace ads

Amazon AdsFlipkart AdsMeesho Ads

Paid social and search

Meta AdsGoogle AdsWhatsApp campaigns

Analytics

GA4Google Tag ManagerLooker Studio

SEO

Technical SEOOn-page and off-pageLocal and YouTube SEO

Websites

WordPressShopifyWixElementor

AI

ClaudeClaude CodeMCP and connectorsChatGPTAI agents

Experience

Where I’ve worked

2022 – Present

Digital Marketing & PR Manager

Soccer International · Vector X, Dunlop, Spalding

End-to-end digital marketing for 3 sports brands, from strategy to performance reporting.
Leads a 7-person creative team of designers, video editors and 3D artists.
Owns vector-x.com: design, content and UX.
Runs influencer, PR and email marketing campaigns.

2021 – 2022

Digital Marketer / Social Media Manager

Heega Sports

Web analytics with Google Tag Manager and Google Analytics.
SEO through content marketing and link building; managed the e-commerce website.

2019 – 2021

Digital Marketer / Social Media Manager

National Sports

Organic and paid lead generation and brand awareness campaigns on Facebook and Instagram.
Managed promotional budgets and marketing interns.

2017 – 2019

Digital Marketer

Techdost

Web, SEM, social, email and display campaigns measured against ROI and KPIs.
Ongoing keyword research, expansion and optimisation.

2017

Digital Marketer

Web Inventive

Planned and executed web, SEM, email and social campaigns.

Education and certifications

Always learning

Education

MCA, Data ScienceLovely Professional University

Bachelor of Business Management StudiesMeerut College · 2018

Certifications

Google Search AdsGoogle

Google Display AdsGoogle

YouTube MusicYouTube

Google My BusinessGoogle

Want to work together?

I’m open to full-time roles, freelance projects and consulting.