Meta lead gen: 600+ dealer and distributor leads
Oct 2026 and earlier campaigns · Lead forms and WhatsApp
The challenge
B2B industrial brands, including OAYKAY Tools, needed dealers and distributors across several states. A single national campaign would mix regions with very different costs and make it hard to hand leads to the right sales team.
What I did
- 1
One campaign per state
Separate campaigns for Rajasthan, Bihar, Madhya Pradesh and Uttarakhand, so each region’s cost per lead was visible.
- 2
Two lead routes
Instant lead forms for structured enquiries, and WhatsApp campaigns for dealers who prefer to chat first.
- 3
Optimised for volume
Highest-volume bidding with daily budgets, refreshed each campaign cycle.
- 4
Compared regions on cost
Lower-cost states like Rajasthan got more budget; costlier regions were tested at smaller budgets.
Results
94 leads at ₹19.47 each
449 conversations at ₹4.33 each
79 leads at ₹24.87 and 63 leads at ₹33.97
281 leads at ₹16.45 each
Meta Ads Manager, 16–22 Oct 2026. State-wise dealer lead-form campaigns at ₹21–34 per lead.
Key learning