Vector X “Har Game Ke Liye Ready”: 1.78M impressions
1 Jun – 25 Oct 2026 · Meta Ads, brand campaign
The challenge
Vector X wanted to celebrate India’s football culture around the FIFA World Cup 2026 and turn brand storytelling into real visits to its website, not just views.
What I did
- 1
Four story-led films
The campaign showed grassroots football, training culture, community spirit and freestyle football.
- 2
Multi-week rollout
Content was released over several weeks to keep the story going through the tournament.
- 3
Optimised for site visits
Meta ads ran on landing page views, so spend was judged on people reaching vector-x.com.
- 4
PR and media support
The campaign was backed by PR, with coverage across sports media.
Results
920,268 people reached with 1.78M impressions
19,363 landing page views at ₹2.01 each
₹38,877 over the campaign period
Integrated campaign across Meta, the website and PR
Meta Ads Manager, 1 Jun–25 Oct 2026. “Har Game Ke Liye Ready”: 19,363 landing page views at ₹2.01 each, 9.2 lakh reach.
Key learning