Sports equipment on Amazon: 5.72x ROAS in one week
23–29 Oct 2026 · Sponsored Products, manual targeting
The challenge
A sports equipment catalogue with very different products (footballs, basketballs, medicine balls, throw balls, cricket bats) was competing for one budget. A single catch-all campaign would hide which products were actually profitable.
What I did
- 1
One ad group per product line
Six manual-targeting ad groups, so every product line had its own targets, bids and results.
- 2
Controlled bids and budget
A ₹3 default bid with a ₹2,000 daily cap kept cost per click low while data built up (₹4.02 average CPC).
- 3
Cut what didn’t convert
Ad groups with spend but no sales, such as basketball and bowling ball, were paused early.
- 4
Moved budget to winners
Spend shifted towards ad groups that were converting, led by football.
Results
₹6,921 sales from ₹1,489 spend · 22 orders · 4.65x ROAS
₹2,819 sales from ₹213 spend · 13.25x ROAS
₹992 sales from ₹81 spend · 12.23x ROAS
₹10,733 sales from ₹1,878 spend · 5.72x ROAS
Amazon Ads console: Sponsored Products manual campaign, 23–29 Oct 2026. ₹1,877.89 spend, ₹10,732.80 sales, 5.72 ROAS.
Key learning