Festive season on Flipkart: ₹42.6K revenue from ₹5.36K
22–31 Oct 2026 · Product listing ads (PLA)
The challenge
The festive window on Flipkart is short and crowded. The goal was to capture demand quickly without wasting budget on campaign types or products that didn’t pay back.
What I did
- 1
Separate campaigns per product category
Product listing ads were split by category, so each could be budgeted on its own results.
- 2
Tested Flipkart’s campaign types
Quick and kickstart campaigns ran alongside the main campaigns to compare performance.
- 3
Stopped underperformers fast
Campaigns that fell behind, such as one at 2.85x ROI, were aborted within days.
- 4
Scaled the efficient ones
A festive scale-up campaign reached 11.55x ROI on a ₹500 daily budget.
Results
₹25,678 revenue from ₹4,183 spend · 80 units · 6.14x ROI
₹12,053 revenue from ₹516 spend · 23.36x ROI
₹4,414 revenue from ₹382 spend · 11.55x ROI
143K views · 3K clicks · 1.77% CTR · 3.97% conversion rate
Flipkart Ads dashboard, 22–31 Oct 2026. ₹5.36K spend, ₹42.60K revenue, 7.95 ROI across PLA campaigns.
Key learning